THE JUILLIARD SCHOOL
BRAND IDENTITYFALL 2017INSTRUCTOR:BRAD BARTLETTCONSULTANTS:CLINT DISHAROONYUMA NAITO
RECOGNITION:CORE77 STUDENT NOTABLEADC YOUNG ONES BRONZE CUBE
The Juilliard School’s performative logotype consists of modular dynamic forms which can be applied as a flexible tool to communicate information in a number of ways. The expansion and retraction of graphic forms utilizes compositional arrangements to emphasize spatial cognizance similar to musical scores and dance labanotations. The proposed identity delivers a visual performance of forms and color for both the students and faculty while providing a sense of clarity to the daily rigors of school life.